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Partnership and Sponsorship

The 2017-2018 biennium marks a new phase in the programs implemented by AEF-Brasil: the development of the Financial Education Ecosystem, which is comprised of four components, which aim to expand the dissemination and adherence to the theme by different audiences (students, teachers, education managers, Non-Governmental Organizations and other stakeholders) in a scale never previously reached in Brazil, made possible by the use of the most innovative technology resources.

Three of these components are developed in partnership with TV Escola, which is responsible for the public television programs of the Ministry of Education. Using different technology platforms is a transmedia project. Thus, through the use of technology, financial education gains in scalability and has its potential maximized when reaching millions of Brazilians among the most different publics. They are:

Communication Campaign

The project is divided into the design of three products: web series “R$100 Neuras” aimed at the adolescent public; documentary series “Sua Escola, Nossa Escola” that shows real experiences in the classroom with financial education projects; and “Salto para o futuro,” with presenters Bárbara Pereira and Murilo Ribeiro, the interview program was attended by AEF-Brasil superintendent Claudia Forte and the Secretary of State for Education, Youth and Sports of Tocantins, Professor Wanessa Zavarese Sechim.

Life and Money Platform

The new platform aims to be the national reference in financial education containing: qualified content, environment for teachers, online training courses, virtual library and others. What the visitor finds on the platform: A reference environment for modern, attractive and friendly financial education content;

  • Available access from any mobile device (mobile phones, tablets and more) with Android and IOS operating systems and computers;
  • Information on the academic training Network in financial education, with Training Centers for Teachers in all the states of Brazil, as well as testimonials, success stories, theses, articles, interviews, graduation work, among other materials;
  • Exclusive downloadable content, such as financial literacy books for elementary and middle schools (teacher and student);
  • 13 episode series with youtuber
  • Access to the complete content of the members of the National Committee for Financial Education – CONEF, containing tools, applications, tables, tips on subjects: savings, investment, credit, insurance, planning, rights and duties, pension and consumption;
  • Training material and for the use of the adult public, aiming at reaching the retirees with income of up to two minimum salaries and women who benefit from the Família program;


It consists of the elaboration of an innovative educational technology in financial education through an educational game that has the potential to disseminate theoretical concepts through playful language and adapted to the new generations. That is, a multiplatform version, because it will count on actions that are already in the Communication Campaign and on the platform vidaedinheiro.gov.br. The game also involves activities for players to make decisions that involve planning, investment, conscious consumption, long-term vision, etc.

Financial Education Network

The fourth component is the Financial Education Network, the constitution of Poles that support academic training actions in financial education, in order to contribute to the development of the entire Ecosystem. Each pole requires the establishment of partnerships with Universities and Federal Institutes of higher education, state and municipal Education Secretariats and research support foundations with the objective of developing a course that meets the regional demands, in addition to enabling career progression and certification.

In order for the AEF-Brasil mission, to make Brazil a financially educated nation, and to reach the goals with such different audiences, we have sponsors and strategic partners who, in their process of organizational development and social responsibility, see real possibilities of building a better Brazil and enable strategic and financial resources in our projects. They are:

Here are some testimonials from our partners:

Denise Hills, of Itaú, defends commitment to promote Financial Education.

Fernanda Francisco, Communication Manager of Visa do Brasil

“Contributing to the development of the locations in which we are present is one of the guiding principles of Bradesco’s strategy. We believe in an inclusive financial system that seeks to reduce inequalities and financial education is one way to achieve this goal. For Bradesco, financial education should contribute to financial well-being, avoiding situations of indebtedness, through the responsible use of money and credit; and by encouraging savings through appropriate investments. Aware of our social role, we support institutions such as AEF-Brasil that share the same values and work to make financial education a relevant and transformative theme of Brazilian social reality.”

Linko Ihsibashi
Banco Bradesco Sustainability Superintendent

“Citi’s social investment is realized through local partnerships, so it is possible to achieve fundamental social causes for each location where the bank is present. The investment in the adult financial education program is fully aligned with the foundation’s mission to pursue projects from renowned partners within its focus areas that have the capacity to scale and impact the public of the low-income community. This is an initiative with great impact, since it is part of the National Financial Education Strategy – ENEF, which makes AEF-Brasil one of our main local partners.”

Helen Fachinetti
Citi Brasil Community Relations and Sustainability Manager

“We know that establishing a culture of financial education in Brazil is a great challenge because the majority of the population is short sighted and is not planning for the future. Therefore, we understand that it is our responsibility as an insurer to help promote these changes in society.”

Aura Rebelo
Director of Marketing and Channels at Icatu Seguros

“Investing in financial education is critical to the country’s growth, the issue is the foundation for a healthy and balanced economy. Today, the consumption relationship of the Brazilian is ill and the sooner the learning is stimulated, the better. It is during the training phase, during literacy, that the child is more willing to form healthy habits. The investor plays a key role in this process. If the contributions made by the institutions are not well managed, there is a risk that the practices will be lost halfway. ”

AndréaS. Regina
Corporate Sustainability MGR LATAM of SERASA

“Our interest is to reduce poverty and we understand that poverty also comes from the lack of preparation and knowledge of how to deal with personal finances. Not having resources for emergencies and not knowing if planning increases the vulnerability of people. In the specific case of retirees, over-indebtedness causes even greater problems. Financial education is therefore a way to combat social and economic vulnerability.”

Luciana Botafogo
Senior Specialist of FUMIN Multilateral Investment Fund, BID Group

“Working with organizations that deal with the structural problems of our society gives us the opportunity to collaborate with our knowledge and technology to find solutions for them. In the case of financial education, this is a fundamental step to ensure socioeconomic inclusion, a determining factor in Brazil’s progress and development.”

Juliana Nobre
Manager of Corporate Citizenship Projects at IBM Brazil

Pursuant to Decree No. 9,759, of April 11, 2019, the governance of CONEF is being revisited.